emilie ink.

The moment I sat down with Liz Reed to discuss a logo design for her new venture, I knew this would be a fun one. Liz has an infectious smile, a bubbly personality and the design sense to match. She was looking to have a logo created for her new life coaching business and wanted something that was as personable, approachable and down to earth as she is. Before I even left the meeting, my initial thought was “script.”

Of course I couldn’t do all of the initial designs in a fanciful flowing font, so I crafted a few options that felt really different from each other. Liz liked both the script as well as the speech bubble designs, and after showing a few trusted friends and a good night’s sleep, the script design was the clear winner.

Liz wanted to see her new choice worked in a few different ways. Was there a way to make it a little more gender neutral? I tried a few options, and worked a little logo magic on the script until we were both happy with the design.

We then met in person to decide on the final colors for this peppy design. We picked out a beautiful teal, a sunshine yellow and the perfect grey tone to pull it all together. I love the way this unique logo came together, and I know Liz is thrilled to start showing it off.