emilie ink.

One of my very first projects when I joined the team at emilie inc. was the logo redesign for Mark Davidson. Mark is a North Shore based wedding photographer whose crisp images capture the moment perfectly. Mark really wanted to rebrand himself with a more modern mark that embodies his easy-going yet professional personality as well as the seaside charm of coastal New England.

Creating a logo is a process, and one that requires a lot of back and forth feedback. The first round of logos I designed look great on paper, but they didn’t capture the simplicity and candidness Mark was after. Back to the drawing board!

With some creative feedback, I jumped into a second round of logos that felt a little more refined. A few designs screamed seaside charm, while the others merely hinted at it.

In the end, a well thought-out type treatment was the obvious winner. I then sent Mark some Pantone color chips in the mail so we could decide on the final colors for his mark. We decided on a clean khaki complimented by a ocean grey. In the end we attained a simplistic logo that will always allow Mark’s photos to be the center of attention.